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Crafting moments worth remembering

There’s a moment behind the bar — when the right ingredients meet the right technique — that feels less like cooking and more like alchemy. That’s where I fell in love with this craft. Not with the glamour of it, but with the science. The way balance, temperature, and timing can transform simple ingredients into something that stops a room.

My name is Hernan Trujillo III. I’ve spent 13 years behind some of New York’s most iconic bars — the Polo Bar, the New York Playboy Club, a Midtown speakeasy I helped design from the ground up — learning not just how to make great drinks, but how to read a room, build a program, and make every guest feel like the night was made for them.

Luxe & Libations is my way of bringing that standard to you. Your event. Your venue. Your space. What drives me is simple: professionalism you can count on, transparency you can trust, and drinks that remind people why they came.

This isn’t just a service. It’s the craft I’ve dedicated my life to — and I take every pour personally.

13
Years Behind the Bar
Virtual Cocktail Classes
Date Nights · Corporate · Celebrations
Custom Cocktail Programs
Built Around Your Vision
Clear Ice Production
Premium · On-Site Delivery

Four pillars of the craft

01

Bar Catering

Full-service mobile bar experiences for corporate events, weddings, private parties, and beyond. Curated cocktail menus, professional bartenders, and everything needed to make your event unforgettable.

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02

Bar Consulting

Elevate your restaurant, bar, or hospitality venue with expert guidance. Menu development, staff training, operational efficiency, and concept strategy — tailored to your brand and vision.

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03

Clear Ice Production

Premium artisan clear ice — cubes, spears, spheres, diamonds, and custom cuts — delivered weekly to your venue. Crystal-clarity ice that elevates every glass it touches.

Visit Luxe Clear Ice Co. →

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04

Virtual Cocktail Classes

Live interactive cocktail classes hosted via Zoom — date nights, birthdays, bachelorettes, and corporate team building. Two handcrafted cocktails, one hour, led by a 13-year hospitality veteran. Cocktail kit delivery available within NYC metro.

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Simple, seamless, and refined

I

Consultation

We begin with a conversation — your vision, your venue, your guests. Every engagement is bespoke. There are no templates here, only tailored solutions built around what you need.

II

Proposal & Curation

We craft a detailed proposal — menu, logistics, staffing, ice program — aligned with your budget and aesthetic. Every detail considered before a single drop is poured.

III

Flawless Execution

We arrive prepared, professional, and on time. Your guests experience the bar — we handle everything behind it, seamlessly and without distraction.

IV

Follow-Through

For consulting clients, we stay engaged through implementation, refinement, and beyond. Success isn’t delivered once — it’s maintained through partnership.

“Hernan is a true magician behind the bar, blending technical expertise with artistry, warmth, and genuine hospitality. Few people possess his ability to make every guest feel welcomed while delivering cocktails that consistently exceed expectations.

If you ever have the opportunity to experience Hernan’s work, consider yourself fortunate—you’ve already won.”

— Kiel Perry  ·  Keystone

Let’s create something exceptional

Ready to elevate your event, venue, or ice program? We’d love to hear about your vision and explore how Luxe & Libations can bring it to life.

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Bar Catering · Consulting · Cocktail Classes · Clear Ice
Availability
Year-Round · All Events Welcome